Client
Heather DuBois
Industry
Professional Sports
Timeline
2 Months
We built a personal brand designed to match the level of the athlete behind it.
Heather DuBois is an accomplished multi-discipline athlete and international three-day event rider with a competitive career built on performance, visibility, and ambition. We created a complete personal brand system around that stature, from identity and sponsorship materials to merchandise, trailer graphics, and a fully interactive website built to strengthen her presence with audiences, partners, and prospective sponsors.
The Challenge
An elite athlete with the visibility to attract attention, but no brand built to convert it into opportunity.
Heather DuBois had already built credibility through high-level competition, a rapid growing audience, and a career spanning professional sport and equestrian eventing. The opportunity was to shape that momentum into a cohesive personal brand that could elevate her public presence, strengthen her positioning with sponsors, and create a premium platform for future partnerships.
The Solution
We turned athletic credibility into a brand system built for visibility, partnership, and growth.
We created a complete personal brand around Heather’s career, from logo and visual identity to sponsorship materials, merchandise, trailer graphics, and a fully interactive website. Every touchpoint was designed to present her at a premium professional level, give partners a clear way into her story, and create a consistent platform she could grow across competition, content, and brand collaborations.
The Insight
A personal brand becomes more powerful when the athlete and the opportunity speak the same language.
Heather’s value extends beyond competition results. Her story combines elite performance, equestrian credibility, personality, and audience reach. The brand needed to bring those dimensions together in a way that felt authentic to her while giving sponsors a clear, premium platform to connect with her world.
The Outcome
A professional athlete brand built to compete beyond the arena.
Heather now has a cohesive platform that carries her presence across competition, sponsorship, digital, merchandise, and public-facing brand partnerships. The system gives her the consistency and polish to show up at a premium level, while making it easier for audiences and sponsors to understand who she is, what she represents, and why she is worth backing.
Client testimonials
A process as strong as the work itself.
Heather DuBois
Professional Athlete, Eventing